To Improve Corporate
Performance, Look Beyond the Process
Although many companies are focused on improving corporate
performance, they may be using the wrong measurements to keep score
of how they’re doing. The CFO, for example, might be using the
yardsticks of revenue growth, cost of goods sold, days in inventory
and DSO, or days sales outstanding. His attention may be glued to
hot new developments in business process improvement and using
software to automate processes.
Software and technology are great, but whoa! Let’s look at more than
process improvement to better our key financial measures. Although
seeing the needle rise on financial performance is crucial to all
organizations, getting it into the stratosphere requires improvement
in more than just the process area. It requires that leaders take a
broad view of the company and look at the combination of everything
– process, systems and people – and envision them all clicking
together.
This is not to accuse leaders of ignoring poor performance. But many
do fail to see the big role that people play in processes. We can
automate process and measure process and monitor systems, but the
area with the highest degree of variability is the one which people
occupy.
How do you measure the effectiveness of people? That’s a very good
question. One way to do it is to measure employee engagement, a
seemingly fleeting quality in our organizations. If you doubt this,
just follow the numbers to their sad conclusion. Surveys show that
less than a third of workers describe themselves as engaged in their
work. Engaged employees are the ones who care about the job enough
to perform at the highest levels. Another 10 to 18 percent, are
deeply disengaged, and are even looking elsewhere for employment.
The rest, about 60 percent, fall somewhere in the middle.
But instead of looking at employee performance when financial
numbers are weak, top managers often look at the business process to
see where the errors are.
We all must understand that we cannot remove the employee from the
process. People play a critical role in processes, most
significantly when something outside the norm of the process happens
– a glitch in the software, if you will. Perhaps a customer heats up
the phone lines with a billing discrepancy. Only people can figure
out the problem and find a solution in which both the customer and
the company win. It is people who must perform superbly to solve the
problem, and that means an engaged employee, one who understands the
problem and cares enough to see it through to a solution.
Until top managers realize that employee engagement plays a key role
in driving financial and operational performance, and put
engagement-friendly programs in place, they will not achieve the
level of performance they desire. Employee engagement is not only
about turnover or worker satisfaction; the boredom or indifference
of an unengaged employee touches everything, including financial and
operational statistics.
For example, an accounts receivable problem might really be a
“people problem,” and it might ripple across the whole company.
Although the CFO turns to the accounting department when he sees a
money problem, the real weakness could be:
-
A problem in customer service that creates unhappy customers who are
paying slowly
-
A problem in sales that is turning customers against the company,
causing slow payment
With all of the potential places that irritating problems can hide,
don’t you want more than a third of your employees trying to ferret
them out and eradicate them?
The unengaged workforce is a tough problem – otherwise it would not
stick to us so stubbornly – but we can make headway in addressing
it. We can do it by:
-
Making sure we have the right person in the right job from
the very start
-
Providing training that ensures employees have the skills to
do their jobs
-
Putting in place managers who understand what their
employees need and show them how to get it.
We have to address the issue of workforce engagement on several
fronts, just as we do any dug-in problem. Only then will we begin to
see that small percentage of engaged employees creep up, maybe to 35
percent, 50 percent, or even higher. Only then will other
significant numbers begin to rise as well. The sky’s the limit.
Your Workers May Not Be
Engaged If…
-
They miss important deadlines, not once, but chronically.
-
They frequently report that they are too ill to come to work, and
usually on Fridays or Mondays.
-
Key managers expect high turnover.
-
The same errors appear on the ledger sheet month after month.
-
No one accepts responsibility for common mistakes.
-
Team members are not communicating about basic job duties.
-
No one can find Jennifer Employee after 3 p.m.
-
Unfounded rumors about the organization frequently float throughout
the office.
-
Important equipment needs repair or replacement, and no one reports
it, fixes it or replaces it.
-
Workers’ pay remains the same even as their performance soars.
BOOK REVIEW
Getting Engaged at Work (It’s Not
What You Think)
If the turnover in your office is too high, if your teams pull in
opposite directions, if people don’t seem all that enthusiastic
about their work, this would be a good time to take a couple
afternoons off and read WORKFORCE ENGAGEMENT: Strategies to Attract,
Motivate and Retain Talent. With real-life case studies and fresh
statistics about the engagement, or lack thereof among today’s
workers, WORKFORCE ENGAGEMENT provides decision-makers with
information they need to create an environment that employees not
only can relate to, but one they care about deeply.
So, what exactly is workforce engagement? Simply, engagement at work
is a strong belief in what you do and identifying with the work and
workplace so passionately that leaving would be painful. Sadly, not
that many employees feel this way about the places in which they are
spending hundreds of hours of their life. Less than one-third of
them feel engaged, according to polls that also show that about a
fifth of employees are hunting for new jobs, either aggressively or
passively. And while about 20 percent of your employees are
job-hunting, what are they doing for you? Most likely not very
much.
The three authors of WORKFORCE ENGAGEMENT are frequent speakers and
teachers, and have amassed a dizzying amount of research to provide
readers with evidence to enhance understanding of the importance of
an engaged workforce and how worker engagement affects both
individuals and organizations. They’ve also created a framework for
understanding workforce engagement as part of a broader total
rewards strategy.
The book has five parts:
-
Understanding Workforce Engagement
-
Strategic Issues in Workforce Engagement
-
Core HR Processes in Workforce Engagement
-
Operational Components in Workforce Engagement
-
Enhancing Workforce Engagement
Each chapter contains statistics from two national benchmark studies
on workforce engagement from the Performance Assessment Network. These
studies present findings and implications for employers from a
nationally representative sample of employees, so it’s easy to imagine
your employees as part of the research. And they well might be: case
studies are reported under pseudonyms or composites drawn from real
organizations. Employers can use these actual studies in management
development training programs or other courses.
Even organizations which already place a high priority on an engaged
workforce should find this book handy, as employee engagement is an
ongoing project, not just a once-and-done deal. The book’s
statistics and case studies provide proof that what these companies
are doing is correct, and offer new ideas. For companies that
haven’t given much thought to engaging workers, WORKFORCE ENGAGEMENT
will help set priorities, providing a road map for the journey.
The authors include Stephen P. Hundley, associate professor of
organizational leadership at Indiana University-Purdue University
Indianapolis; Frederic Jacobs, a professor in the School of
Education, Teaching and Health at American University in Washington,
D.C.; and Marc Drizin,
CASE STUDY
ProfileXT™, a 10-Month Study, a
Drop in Turnover
An engaged workforce is a delight to employers and customers alike,
but in a hospital setting, the importance of focused and productive
workers takes on heightened significance. Now add a layer to that:
The difficult environment of a psychiatric hospital, where
continuity of care is crucial.
This case study takes us to just such an environment. Here, a
medical hiring board struggled frequently as it tried to fill open
positions, most of them forced by firings of unsuitable workers.
With so much of its time spent in hiring meetings, less attention
went to patient care. At one point, the hospital grappled with a
turnover rate of almost 70 percent. Clearly, hiring managers needed
to do something differently. The medical board turned to the
ProfileXT™ to help identify top performers.
Method
The hospital chose 25 mental health workers for the assessment.
Using their own criteria, hiring managers judged 17 as top
performers and eight as bottom performers. From these workers they
further developed a Job Match Pattern of 75 percent. This meant if
new applicants scored 75 or greater on the Job Match Percentage,
they were a good fit to the position. Meanwhile, hiring managers
gathered turnover rates during a 10-month study period. At the end
of the period, the hospital saw turnover drop from 28 percent to 16
percent.
Details
Highlights of the study include:
-
Turnover dropped from 47.6 percent in fiscal year 2001 to 22.9
percent in the next fiscal year.
-
This large turnover reduction of 52 percent saved more than
$300,000.
-
Staff spent less time in weekly hiring board meetings and more time
on other hospital duties. Staff efficiency increases saved an
estimated $20,000 annually.
-
Staff performance and client care improved after new mental health
workers came to work under the new selection practices.
-
Happily, involuntary termination rates, or firings, dropped 70
percent after the study was launched.
Summary
The Job Match Pattern can help employers identify which applicants
are the best fit to the job – a key element to worker engagement
everywhere, but even more important in the specialized environment.
To discuss this case study or find out more details about how Job
Match patterns can help recruit and develop engaged workers, call us
at (713) 840-6350.
PRODUCT FOCUS
Paving the Way for a Happy
Marriage
In many ways, a work-to-worker relationship resembles a marriage.
The organization is attracted to the worker and/or vice versa. The
two connect, commit with an engagement, and decide to unite. With
good planning, hard work and a bit of luck, the relationship will be
a healthy one that grows and flourishes.
Just like a marriage, the work relationship will experience bumps
along the way and the “couple” may need professional help. Profiles
International’s family of products can help this union stick
together instead of growing apart, starting at the very beginning.
So, from the getting-to-know-you stage, or courtship, here goes:
The employee wants to be wooed, and the organization wants
to make sure its potential mate is truly what he or she says and
appears to be. Profiles’ Step One Survey II™
focuses on the trust issues essential to a healthy work
relationship: integrity, substance abuse, reliability and work
ethic. SOS II™ is scientifically designed to
evaluate applicants and avoid unpleasant surprises later in the
relationship. The process is structured to do three things:
objectively obtain better information, identify the best candidates,
and conduct better interviews.
SOS II’s™ easy-to-understand report tells the
employer-partner everything he or she needs to know, and promotes
positive behaviors on the job, including good attitudes about work
in general, as well as promptness, confidentiality, dependability
and loyalty. This sets the tone for the employee.
Everyone wants to feel understood, and this is just as
important on the job as it is in a household. The
Profiles Performance Indicator™ measures the behavior
factors that help a leader understand, motivate and manage his
employees, helping to reduce conflicts that could become obstacles
to solving problems.
In a detailed report, the manager learns how best to motivate the
employee, and whether he is internally or externally motivated; his
behavioral tendencies in key competencies; and how he responds to
stress, frustration and conflict. A second report for the worker
provides ideas about professional growth and communication skills.
The versatility of ProfileXT™ means that we can use it at
almost every stage of the employee lifecycle. Let’s say we
are trying to fill an important job from within the company and
wonder how several key employees would fit there. Job Match Patterns
provided by ProfileXT™ are effective because they
compare the qualities of our job candidates to the attributes of the
most productive employees already in the job. The patterns tell us
whether candidates are similar or different from our top performers.
Job Match more accurately predicts job success than any of the
commonly accepted factors, such as education, experience, or job
training, according to a study by the Harvard Business Review. And
when people fit their work, the result is like a good marriage: they
are more satisfied and productive, with less stress, tension,
conflict, miscommunication, and costly divorce, or employee
turnover.
Organizations are using ProfileXT™ for placement,
promotion, self-improvement, coaching, succession planning, and job
description development, and clients say it is three to five times
more effective than any other assessment they have tried.
Healthy feedback is crucial to any relationship, and
Profiles’ Checkpoint 360™ Competency Feedback System gives a manager
the opportunity to receive an evaluation of his or her job
performance from all around -- bosses, peers, and direct
reports. Checkpoint 360™ can fortify an employee’s
perceptions about his strengths if they are accurate, and offer
insight into other areas where he may need to improve. It examines a
manager in the crucial areas of communication, leadership,
adaptability, task management and development of others. The
feedback allows for comparison of the opinions of others with a
manager’s own perceptions for an easy and accurate look at strength
and weaknesses.
With less than one-third of employees truly engaged in their work,
there’s ample room for improvement in the job climate. Profiles’
assessments are a proven method of helping an organization unite
with the right employee in the first place, and keep the marriage on
track throughout its lifetime. Need counseling? Call us at
(713) 840-6350.
STRATEGIES FOR WINNING
How to Become an Employer of
Choice *
Attracting and Retaining the Very Best People
While many employers complain about the difficulty of
attracting and retaining quality people, other employers seem never
to have this problem. What’s their secret?
It’s not really a secret. Employers of Choice simply
know what’s important to their employees.
Before you can consider the challenge of attracting
and retaining people, you must look at the dark side. What drives
people from their jobs? Profiles International recently completed a
survey to explore this. Here are the five main reasons people change
jobs:
-
Boredom
-
Inadequate salary and benefits
-
Limited opportunities for advancement
-
No recognition
-
Unhappy with management and the way they were managed
Consider which of the five reasons you would address
first, second, and so on, if you wanted to improve your company’s
reputation as an Employer of Choice. After ranking the reasons, read
the boxed material titled “HOW DID YOU DO?” and see how you fared.
Then continue reading here.
* * * * *
Were you surprised with the rankings? Most employers
are. The message is simple – if you want to attract and retain top
people, these are the key items for consideration.
Follow these six steps and you are likely
to become an Employer of Choice:
1. Evaluate Your Managers
People leave people, not jobs. Look at the results
– 30 percent of people didn’t leave their jobs; they left their
managers. Poor managers can cancel out all of the other good
things you do to attract and retain the right people. Your human
resources people sweat blood to bring in a sufficient number of
the right people and, in 30 percent of cases, poor managers shred
them and send them away before you’ve even recovered the cost of
hiring them.
So what do you do? First, start measuring your
staff turnover by manager. It will frighten but enlighten you.
Until you know which managers are losing their people, you can’t
do anything about it.
After you identify the managers who need help, help
them! Review all of your managers in terms of their leadership and
management skills. That’s how you will discover what these
managers are doing to drive away good people. Profiles
International’s Checkpoint 360°™ gives managers, their superiors,
their direct reports and their fellow managers an opportunity to
provide feedback about what they are doing well and what they
could do better. Provide training, coaching and support to
struggling managers in a way that encourages productivity and
retention. Good management is key to good retention.
2. Create a Recognition Culture
Insufficient recognition for
their contributions is why 25 percent of all people leave their
jobs. Fix this or learn to live with the attrition. Give
managers the responsibility for seeking out the ways in which
their people perform above and beyond. Have them consciously
seek out opportunities for positive recognition. Create awards
for exemplary performance and give everyone an opportunity to
bask in the glow of positive recognition for a job well done.
But be aware that a recognition culture cannot be created from
nothing. It requires a healthy working environment to thrive.
3. Create a Healthy Work Environment
To encourage development of a
genuine recognition culture, you’ll need to create a healthy
work environment, one where providing recognition for
exemplary performance seems normal. There are several key
elements to achieving this.
First: Open
Communications. In the old economy, scarcity was the driving
force – information was power, and those with information
hoarded it. That way, they amassed power, privilege and
wealth. The world has changed dramatically. Our modern economy
is based on abundance. Those who prosper share information.
Any environment where the workforce has not tapped into all
that’s going on in their organization is toxic. Suspicion,
mistrust and resentment grow – and key people go.
Let all of your people know
where the organization is going, how it plans to get there,
how their jobs play a part, and why they are key to your
success. Give your people an I’m on the inside!
feeling. It’s hard to leave something when you’re an insider.
Next, Develop an Attitude
of Cooperation. Be prepared to consider anything that makes it
easier and more practical to work for you than for anyone
else. Look at flexible hours, compassionate leave,
sabbaticals, teleworking, child care facilities – anything you
can afford to do to meet your people halfway (or more) in
balancing their work/personal life commitments.
Finally, Develop an
Atmosphere of Trust. If you want people to trust you, then you
have to trust them. Create an atmosphere where management
automatically expects the best . Give people a good reputation
to live up to. No one is more flattered than when they are
trusted implicitly.
4. Create an Atmosphere of Continual Self-Improvement
Of the people who leave their
jobs, 20 percent do so because they feel that they’re not
getting sufficient advancement. Not surprising, really.
Flat-structured organizations don’t have the dizzying
promotional heights that previous generations of workers
could aspire to. So, there’s really nothing we can do unless
we still have an old-fashioned multi-layer hierarchical
organization, right?
No! That thinking is about as
wrong as you can get. Today’s job-seekers want the
opportunity to develop themselves to be all that they can
be, so that their potential market value continually rises.
And if they can do this without the uncertainty of
job-hopping, then so much the better. You don’t necessarily
have to have multiple promotional opportunities to meet this
demand. What you need is a clear, ongoing development path,
a way that each and every one of your people can advance
their skills and value so that they become all that they can
be. This means heavy investment in training and development.
Create an atmosphere of
continual self-development. Give everyone access to any
training that will enhance their skills, their value, and
their self-esteem. Don’t be boxed in to limiting the
training available to those skills specific to an
individual’s current job. Remember that you are not simply
training for job-effectiveness but are also offering your
people the development opportunities that make them feel
good enough about the pace of their personal
advancement that they don’t feel the need to seek greener
grass elsewhere. Engage them in their own ongoing,
longer-term development. Show them how they can get all of
this development from within your organization. This creates
truly compelling and self-serving reasons to stay.
5. Put Your Best Foot Forward
What about the 15 percent
who leave for more money? Will more recognition, better
management, and opportunities for continual
self-development retain them? In many cases, yes. But you
still have to pay the market rate or better to stay in the
game. However, it’s critical that you know when and how
you pay this level.
When it comes to
remuneration, put your best foot forward immediately. Pay
your people as much salary, give them as many benefits, as
you can afford. Do it from day one. Abandon the “What
can I get her for?” thinking in favor of “How
much is this position worth to me, and what can I afford
to pay?” Then pay it. Let your people know that this
is what you’re doing, and that you need their support and
effort to help you to maintain a situation where you can
continue to do this in the long term – that you need them
to engage with you in making the organization successful.
Put your best foot forward, and let everyone know that you
are paying as much as you can and that, to continue to do
so, everyone will have to pull together as a team to
generate the productivity necessary for the organization’s
success. We all respond to fair treatment.
Now, don’t misunderstand
the advice. Pay as much as you can, not more than you can.
Our advice: Know what each job is worth, and pay it early.
6. Match People to Jobs
Having followed 360,000
people through their careers during a period of 20
years, a major study published by Harvard Business
Review demonstrated that a key ingredient in
retaining people is ensuring that they are matched to
their jobs in terms of their abilities, interests, and
personalities. The study found that when you put people
in jobs where the demands of the job matched their own
abilities, where the stimulation offered by the job
matched their particular interests, and where the
cultural demands of the position matched their
personalities, staff turnover decreased dramatically,
and productivity increased dramatically.
Use psychometric tools to
determine the requirements of each of your positions in
terms of abilities, interests and personality, and then
use this information to match your jobs to people who
will excel in them. Gut feeling cannot do this
assessment for you. It needs to be undertaken using
properly validated tools designed for this purpose. (The
ProfileXT™ is a business tool designed to make job
matching easy, and you can learn more about it by
contacting me at
haljay@hrihouston.com .
Sadly, there is no quick,
easy and expensive “silver bullet” to help you win the
war for quality people. But apply these six sensible
steps and you can eliminate more than 95 percent of the
reasons people defect, putting yourself well on track to
be one of that envied class, the Employer of Choice.
HOW DID YOU DO?
The study found that of the job-leavers surveyed:
· 30% were
unhappy with management and the way they managed
· 25% felt they
got no recognition for good work
· 20% complained
of limited opportunities for advancement
· 15% cited
inadequate salary and benefits
· 5% were bored
with the job
· 5% cited other
reasons (retirement, career change, sabbatical,
travel).
So, if you want to attract and
retain the people essential to your success, these are
the key factors that you have to consider, and the
priorities are abundantly clear. Money, for example,
is important, but not nearly as important as most
employers seem to believe.
*From the book 40
STRATEGIES FOR WINNING IN BUSINESS by Bud Haney and
Jim Sirbasku. © S&H Publishing Co., 5205 Lake Shore
Drive, Waco, Texas 76710-1732. All rights reserved.
Contact S&H Publishing Co., (254) 751-1644, for reprint
permission.
SUCCESS STORY
Engaging Workers at Alternative Risk Services
EDITOR’S NOTE: Mary Ellen
Price, office manager and director of human resources
for Alternative Risk Services, a risk management and
third-party administrator for worker’s compensation
claims, uses Workforce Analysis Profile™ as well as
other assessments to help ensure employee engagement.
Q. Why did Alternative Risk
Services begin using Profiles assessments?
A. Lanny Cowell, president and
CEO, is working on a succession plan to ensure that he
has the right people in the right place as he retires.
He wants to feel comfortable knowing the people he has
in place can run the company by making smart decisions.
He had the management team take the ProfileXT™, which
shed light on our strengths and areas that we needed to
improve.
Q. Which Profiles assessments has
your organization used?
A. We have used the ProfileXT™,
Customer Service Profile™, Step One Survey II™ and
Workforce Analysis Profile™.
Q. What benefits have you derived
from the Workforce Analysis Profile™?
A. Since this is a confidential
survey, it gave the associates a chance to tell us their
feelings about the company. It helps us see the areas
that we need to focus on to make the work atmosphere
more enjoyable, and ask ourselves what we can do as
managers to make the office a more pleasant place to
come each day. The Workforce Analysis Profile™ showed us
that we had a small number of associates who were not
engaged. Now we can focus on this area to find out why
they feel this way, and help turn them around and be
more focused on their work so they enjoy what they are
doing on a daily basis.
Q. What specific things have you
done for employees?
A. We have put in place a monthly
raffle for the associates. So far we have raffled off
Royals baseball tickets, an MP3 player, a cooler and
lunch set and movie videos. This year we had the annual
company picnic at Lanny’s ranch. It featured pony rides
and a large water slide. We are gearing up for our
annual Christmas holiday luncheon at a local country
club, giving associates a chance to mingle with each
other in a non-work setting.
Q. What is the major benefit your
company gets from the assessments?
A. Profiles assessments have
helped us hire new associates for our administrative
unit. The assessments give us more clarity on whether
candidates will fit that specific job. The assessments
are also helping us grow the company. For the most part,
employee retention is not a problem. But as we look to
hire more people, assessments will be a big part of our
hiring decisions. We want to hire the right person for
the job and we feel that by using Profiles, we can get
this accomplished.
SUCCESS/LEADERSHIP QUOTES
Pleasure in the job puts
perfection in the work. – Aristotle, Greek philosopher
Real success is finding your
lifework in the work that you love. -- David McCullough,
historian
The cure for boredom is curiosity.
There is no cure for curiosity. -- Dorothy Parker,
author
The chief lesson I have learned in
a long life is that the only way to make a man
trustworthy is to trust him; and the surest way to make
him untrustworthy is to distrust him and show your
distrust. -- Henry L. Stimson, politician
Success in business requires
training and discipline and hard work. But if you're not
frightened by these things, the opportunities are just
as great today as they ever were. -- David Rockefeller,
banker