STRATEGIES
FOR WINNING
Carrot, Stick or What? * To Push or to
Pull – That is the Question!
How would you like to have all of your team
chomping at the bit to do what you need them to do
to make your business successful? Everyone wants
that elusive ingredient – motivation – in the
people to whom they entrust the development of
their business. Well, sorry to turn the lights to
dim so quickly, but here's the bad news: YOU
CANNOT MOTIVATE ANYONE TO DO ANYTHING – people do
what they do because they want to, not because you
want them to. And they'll only want to do what you
want them to do when the outcome of doing so
appeals to them in some way. It is all in their
hands, not yours.
A Personal Story
from Bud Haney
In the late 1960s, I began operating a
franchise business, built a sales organization,
and established a very successful operation in a
short period of time. I did so well that the
company made me a generous offer to become a sales
executive in its home office. I joined a staff of
experienced sales managers, so I was eager to
prove myself as the new kid on the block. About a
month after I joined the staff, the opportunity
presented itself. The vice president of our
division announced a contest, the grand prize
being a TV set. Frankly, the TV set didn't excite
me; I already had several of them at home. The
opportunity to show my peers what I could do was
my motivation.
I won the contest. I accomplished my goal
by burning the midnight oil and motivating the
members of my sales team to expand their efforts.
I got them emotionally involved in the contest by
asking them to do me a favor. I told them how
important it was for me to gain the respect and
acceptance of my peers and how much I would
appreciate it if they would make an extra effort
to be especially productive for 30 days. They came
through for me, and everyone on the staff sat up
and took notice of my arrival as a player on the
scene.
Incidentally, the charitable organization
that received the TV really appreciated it!
For practical business purposes, motivation is
getting people to do what you want them to do
because they want to do it.
Two types of motivators make us act – intrinsic
and extrinsic. Extrinsic motivation happens when
an outside factor causes us to take action. For
example, "Work an extra six hours and I'll pay you
double time." Most management "motivation" is
purely extrinsic, and amounts to little more than
manipulation – enlisting promises, bribes and
flattery to get things done.
The problem with extrinsic motivation is that it
rarely has any useful long-term effect. Use
extrinsic motivators to energize your team and
you'll find yourself trapped in a cycle where
those motivators must get bigger and better to
repeat the same results. How long does the
motivational effect of a salary increase last?
Often only as long as it takes to see the post-tax
figure! Traditional extrinsic approaches to
motivation are all but useless aids to boosting
long-term employee morale and productivity, or to
stemming employee turnover.
How about intrinsic motivation? This happens when
you take action because of internal reasons – for
example, when you work an extra six hours because
you feel that the project you're working on is so
worthwhile you want to see it completed.
Everything we do is ultimately determined by the
values we hold. Values are what we truly care
about – the qualities and standards we value and
aspire to achieve. These values determine our
attitudes and behaviors and determine what will
motivate us to action. When people take action
because the likely outcome of that action appeals
directly to what they value, you have true
motivation, and time spent developing that is an
investment with long-term returns. The most
successful leaders and motivators are those who
(wittingly or unwittingly) uncover their
followers' intrinsic motivations and take time to
match these with the extrinsic motivators they
have at their disposal.
Easy? Not at all. People are motivated by unmet
needs, which will vary from person to person
according to their particular circumstances,
values and beliefs, education, family background,
personality and work experience. To figure out
what is important to your people you must ask them
and then listen carefully. Ask often enough, and
show your willingness to take action upon whatever
you uncover, and your people will begin to let
your know what is important to them – allowing you
to figure out how to package the extrinsic
motivators you have at your disposal in a manner
that will meet their particular needs. This
dialogue can be fostered with mechanisms as simple
as frequent one-on-one discussions or
well-considered surveys. There are no quick fixes,
and this is not a one-time exercise; to be
successful, this has to become an integral part of
the way you do business.
While working upon uncovering what your people
need to be motivated, be aware that recent
research has shown that what motivated people as
recently as 10 years ago is no longer necessarily
relevant today. For example, modern employees view
it as a right to have market-level remuneration in
return for their efforts, so compensation is no
longer a true motivator. In addition to a good
salary and benefits package, you must now also
provide:
-
Development
opportunities. If you
don't develop your people at the pace they desire,
they'll find someone who can. People want to grow.
-
Balance
New research shows that the modern workers'
priorities are leisure, family and work, in that
order. Make number three the priority at the
expense of one and two and you may motivate them
to move elsewhere.
-
Input to
decisions. Today's
employees feel they deserve input into any
decisions that might affect them. Ignore this
belief at your peril.
-
Communication
with management.
Modern employees are educated and confident and
demand ongoing dialogue with their management.
-
Worthwhile goals.
To hold their attention, people need the buzz of
worthwhile short-term goals and lots of feedback
on their success (or failure) in achieving these
goals.
-
Interesting work.
Much of the research on employee satisfaction over
the past five years has emphasized the important
role that interesting, challenging work plays in
motivating people.
Take these
three seemingly straightforward steps to build a
highly motivated team:
1. Right now:
Honestly review the checklist above and if
anything on it is not a feature of the way you
interface with your team, figure out how you can
make it so in the shortest time possible.
2. ASAP:
Establish a program to ensure that you maintain a
frequently updated profile of what motivates each
member of your team. Use this information to match
the extrinsic motivators you have at your disposal
to best meet their requirements.
3. Ongoing:
Look carefully at the extrinsic motivators you
have at your disposal and use your knowledge of
your people's values and needs to match them to
their intrinsic needs.
This will energize your team and assure your
success. Now, is that a carrot, or what?
*From the book 40 STRATEGIES FOR
WINNING IN BUSINESS by Bud Haney and Jim
Sirbasku. © S&H Publishing Co., 5205 Lake
Shore Drive, Waco, Texas 76710-1732. All
rights reserved. Contact S&H Publishing Co., (254)
751-1644, for reprint permission.