Jim and I were honored to be
inducted into the Sales Hall of Fame in Oklahoma City. After the
ceremony we looked at the exhibits, including a striking
representation of the motivational guru Zig Ziglar (www.zigziglar.com)
delivering a speech. For decades, Zig has motivated and inspired
millions of people to be better at whatever they do for a
living. Zig's ideas about creating a sense of urgency are
exemplified in his "Day Before Vacation" story. The exhibit
inspired us to include the following strategy. This technique
can have a tremendous effect on your productivity, so use it!
Think about your last day at work
before you went on your most recent vacation. Didn't you get as
much done in that day as you would normally get done in two,
three, or even four days? (Be honest!) Look at what Zig says you
did on the day before vacation:
On the night preceding the day
before your vacation, you likely sat down with a piece of paper
and listed all of the things that had to get finished the
following day—your gottas (“I gotta do this and I gotta…").
Then you committed to completing them all before you left the
office the next day, right?
On the morning of the day before
your vacation, you arrived at the office on time—maybe even
early. But you didn't head for the coffee machine. No, you
headed straight for the first gotta on your list. You
probably also did things out of order. You took your least
favorite, most distasteful task on your list and got it out of
the way quickly, instead of having it hanging overhead all day
long (the way you normally would!)
With that tough one out of the way, you were feeling pretty
good, and so you tore into the next task on your list, and then
the next one after that. When someone came to chat about last
night's game, you politely but firmly informed that person that
you were just too busy—and then you got back to business.
As you completed each of your
gottas, you felt your energy rising, so that by halfway
through the day you were buzzing with a sense of accomplishment
that drove your enthusiasm level ever higher. Your obviously
energized and enthusiastic demeanor infected your colleagues.
They started to ramp up their efforts and became similarly
enthusiastic. The atmosphere in the office got a little extra
spark, and this lifted you even further.
At the end of the day, you had
all of your gottas completed. You were as high as if
you'd been on high-octane caffeine, even if you hadn't had a
drop all day! You felt good. Now that's focus!
So what did you do that day to get so focused? Let's have a
look.
First, You Created a
Vision
"By the time I leave tomorrow, I'll have cleared my
desk and put my affairs in order so that I am free to be away
for two weeks."
When your vision gets knocked
offline by events around you, you are like a $10 billion guided
missile without a target. You can fly around in circles looking
pretty impressive, but eventually you're going to run out of
fuel and crash and burn. If your vision has been hammered by
recent economic changes, get working on a new one—now! Take time
to figure out what you really want for yourself, your family and
your business. Envision your target clearly in your head and
paint it in front of you every day.
Second, you Formulated a
Set of Goals
…that would guarantee delivery of your
vision—your gottas.
Having a great vision is useless unless you formulate clear,
achievable goals to ensure that your vision becomes reality. You
must plot a course to take you from where you are now to your
target, with checkpoints that let you know when you go off
course.
Third, You Made a
Commitment
"I absolutely must get these tasks completed by the time I
leave the office tomorrow."
This is the most common stumbling
block, even if its victims are used to creating compelling
visions and formulating achievable goals—they fail to commit. If
you've ever made a New Year's resolution you failed to complete,
you know what happens to plans that aren’t backed by commitment.
If there's no commitment then your vision simply isn't
compelling enough. Otherwise, the commitment naturally would
follow. If you were fatally ill and had just one month to live,
but could get a cure if you had $1 million more than your
current total net worth, would you get the money? Of course you
would. Or you'd kill yourself trying even before the month was
out! You know that your vision is right when it has the same
sense of urgency. A real commitment immediately gets you off the
ground and in search of your target.
Before you spend one more day out
of focus, stop and look carefully at your life. Be sure that
your guidance mechanism has a clear target encoded into it, and
that you've mapped a route to the target that makes you want to
take off right now. Get the Day-Before-Vacation feeling every
day!