A Personal
Story from Jim Sirbasku
I learned the power of goal setting early in my career
when a mentor asked me to name something I really wanted. I told
him that I had always dreamed of owning a Cadillac. With his
coaching, I learned how to turn my dream into something I could
drive. I soon learned the motivational power of visualizing my
goals.
I went to the Cadillac dealer's showroom and found a brochure
with a picture of the exact model I wanted—a blue convertible. I
cut out the picture and made copies that I then pasted in places
where I would see them every day: the bathroom mirror, the
refrigerator door, the dashboard of my car, and the cover of my
appointment calendar. Then I began writing a step-by-step plan
for reaching my goal. Looking at the pictures of "My Cadillac"
deepened my desire and motivated me to sell harder. When a
prospect told me, "I want to think about it," I was motivated to
try one, two, and three more closing questions. When I felt like
quitting for the day, I would make a cold call. I prospected for
people who were available to meet with me on weekends or in the
evening. My goal was constantly on my mind. It made me focus on
how I was using my time, and I carefully prioritized my daily
tasks to make the most of every minute.
In less than a year, I returned to the dealership with cash in
hand and drove away in the car of my dreams. The experience made
me a confirmed goal-setter. I learned a process that I have
repeated thousands of times to achieve other personal and
business objectives.
Here is an interesting approach to the subject of goal setting.
We hope you will use these ideas so that you can drive the car
of your dreams, and obtain all of your other goals, too.
Is your life an antelope hunt or a chipmunk chase?
A former world leader once used an analogy wherein he regarded
himself as a lion—the head of a pride, no less. And he
categorized all of the issues he ever faced as either antelope
or chipmunks. Even when a lion is dying of hunger, he won't give
chase to any of the many smaller animals, like chipmunks, which
gambol nearby, offering a quick and easy snack.
Why? Even if he made the effort and caught one—and there's
always an outside chance he'd fail—it simply wouldn't satisfy
him. However, even when weakened by hunger to the extent that he
can hardly move, a lion will be motivated to act when he sees an
antelope shimmering into view miles away. He knows that a failed
effort could be the end of him, but the lion commits to the
hunt. If there's even a slight chance of success, he'll give it
his all because success will fill his belly for weeks to come.
The greater reward is worth his all, and so he begins the long
process of focused effort that he envisions will end in a
successful kill.
A single-minded focus upon clearly defined antelope also
characterizes most successful businesspeople.
Have you identified your antelope? Do you hunt them every day at
the expense of less-satisfying chipmunks? Look out across your
plains and spot your own antelope.