It's the best of times, and the worst of times, too, if
people problems are coming between you and the
commercial success that your peers are enjoying. If
you're experiencing excessive staff turnover, or finding
that your new hires simply don't fit in, use the
following six steps to ensure that you get more of the
people you need. This is The New Art of Hiring Smart.
1. Determine the Cost of Turnover
Take the annual salary of any job for which you have
excessive turnover, add the typical 30 percent for
benefits, and calculate 25 percent of the total. That's
the absolute minimum it costs you every time that
position turns over. If you provide any other benefits
or incur any other costs, it's actually much more.
Multiply this figure by the number of times the position
turns over. Do this for every job where you have
turnover.
Scary, huh? Then add
other costs (agency fees, advertising, travel, etc.),
training costs, lost production/opportunity costs while
the position is empty, and morale costs. Now that we
have your attention, let's do something about the
problem.
2. Identify Hiring Problems and Mistakes
Identify any part of your organization that's having
people problems and find out what's causing them by:
Asking
your department and human resources managers why, in
their opinion, these departments have turnover. Why
are people quitting? Why are they being fired? Why
have they become problematic?
Conducting
exit
interviews. Ask each person who leaves what you could
have done to help them succeed and to prevent their
departure. Don't be fooled by the answer "pay me more
money."
Asking
your top people what they like about their jobs and
how you can make their jobs better. Try replicating
whatever they like throughout the organization.
Evaluating
those responsible for hiring and asking them (or
yourself) the following: Do they need training? Do
they have a system that works? Do they take hiring new
people seriously?
3. Recruit People Who Fit Your Jobs
First, You Must Understand the Job and Develop a
Competency-Based Job
Description.
It is
critical that you document the competencies required by
all of your jobs on the basis of technical, educational,
experiential, and industrial know-how—otherwise, how can
you know what you're looking for?
Match People to Jobs
Harvard Business Review conducted a huge
study—360,000 people in 14 industries over a 20-year
period—in an attempt to identify what made for job
success. The study discovered that people are successful
only when they are matched well to their jobs. They must
have the right level of learning ability and they must
be motivated to do the work, and their behavioral makeup
or personality must equip them to do the job well.
You
cannot get the information necessary to match people to
jobs from candidates' resumes or from conventional
interviews. The only way you can uncover this
information is by formal assessment of candidates using
assessments designed specifically for this task—you can
find more information about this at:
www.hrihouston.com
4. Prospect Innovatively for Candidates
Consider
additional sources you may not be using, such as:
Employee Bonus for Referrals of Candidates You
Hire
Physically or Mentally Disadvantaged
Candidates
Senior Citizens
Retirees often make up a large pool of motivated
candidates for many empty positions.
Companies that Have Announced Cutback
Contact personnel and department managers in
organizations announcing cutbacks and describe
the
candidate you are seeking.
Set Up Educational Relationships
Find
the universities, colleges or schools that support your
industry hrough their curricula, and develop
relationships with
them.
5. Prepare for and Conduct a Winning Interview
Preparing for an interview is just as important as the
interview itself.
Review the Job Description
In advance of the interview, clarify in your mind the
job requirements and the kind of competencies you expect
to find in the person who will fill the job.
Develop Lead Questions
Lead questions are based on the job description and are
designed to bring out answers that will lead to
follow-up questions
The
interview itself has three parts:
The
Open
No candidate likes being interviewed. In fact, most
candidates see interviews as a necessary evil. The Open
has two objectives: The first is to put the applicant at
ease and build rapport. The better the rapport, the
better the information you receive. The second objective
is to set the agenda and timetable. Explain the order of
the interview and approximately how long you will be
together.
Your overall objectives for the Open are to create
excitement about the job and to put your candidate at
ease.
The Body
Ask your lead questions here. When doing so, think:
Can this person do the job?
Does he or she have the necessary qualifications,
experience, and competencies that you know are necessary
for success in the position? Do his learning abilities
match those required by the job?
Will this person do the job?
If you are satisfied that the candidate has the
qualities to do the job successfully, your next task is
to ensure that he or she is motivated to be successful
in the position. Is the nature of the work sufficiently
motivating for him/her to ensure success? This can
usually be determined only through assessment of the
candidate's motivational interests, using assessments
like The Profile (mentioned above). The purpose of the
interview is then to probe any areas of concern
uncovered by the assessment process.
Will this person fit our corporate culture?
A candidate’s capability and motivation are sufficient
only if you are confident that the candidate will also
be a good fit for your company. Again, the extent of
this match is best determined using a pre-interview
assessment, with the interview providing an opportunity
to probe any areas where the candidate seems to be a
poor match for the position. Listen carefully and take
notes. Later, review your notes and form your opinions.
The Close
The Close is no less important than the two previous
stages of the interview, allowing for both sides to
summarize and agree on next steps.
In a book we highly recommend—Hire with Your Head
by Lou Adler—there's a suggested closing statement that
can be used with all candidates, especially those who
will make the next cut:
"Although we're seeing other fine candidates, I
personally think that you have a very fine background.
We'll get back to you in a few days, but what are your
thoughts about this new position?"
This
close helps you create a sense of competition and job
attractiveness, express sincere interest in the
candidate, and gauge the candidate’s interest in the
position.
6. Continually Refine Your Practices
Books like Lou Adler's Hire with Your Head, as
well as seminars and workshops on best-practice hiring
run by organizations like Profiles, will help you
continually refine your skills in the art of hiring.
Your local Profiles office can let you know what events
are scheduled in your area (find your local
representative by sending an email to
haljay@hrihouston.com).
People are your most important asset. Shouldn't you
invest at least as much effort in attracting, recruiting
and retaining them as you invest in winning and
retaining customers?
* From the book 40 STRATEGIES FOR WINNING IN
BUSINESS by Bud Haney and Jim Sirbasku. © S&H
Publishing Co., 5205 Lake Shore Drive, Waco, Texas
76710-1732. All rights reserved. Contact S&H
Publishing Co., (254) 751-1644, for reprint
permission.